What sandals remain in demand even as the weather grows colder? What could cause “A-list” celebrities to rifle through their goody bags for flip-flops at such prestigious events as the prime time Emmy awards and the MTV Video Music awards? The answer can only be Havaianas, the Brazilian “butter soft” footwear sensations. Although popular throughout other parts of the world for years, Havaianas are relatively recent arrivals to American shores and Asia.
The flip-flops that are sold primarily in specialty boutiques are a staple in their home country, where they are worn by everyone from the workers in the fields to the President of Brazil. First created in 1962, Havaianas, Portuguese for Hawaiians, are made from a special rubber, with a formula as secret as the recipe for Coca-Cola. The classic flip-flop style has been enhanced for special editions such as the Swarovski crystal encrusted design created by Deborah Evans for FunFeet Footwear for this year’s Emmy Awards.
Havaianas were the footwear of choice at no less than five fashion shows during September’s NYC Fashion Week shows. These include Rosa Cha, Paul Hardy, Esteban Cortazar, Gawsie, and Genaro. New designs for spring include brightly painted florals, platform soles, and even a wedge style.
In Asia, Havaianas were shown at NewUrbanMale.com(NUM) fashion shows during Singapore Fashion Week 2003 and again in NUM Singapore Fashion Festival 2004 and 2004 Singapore Fashion Festival.
Full online catalogue can be seen at www.HavaianasAsia.com