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 GO
SOFTWEAR is an emerging force in the world of men's fashion and
underwear market. This Multi-mullion dollar industry has enjoyed
a phenomenal growth in the past decade and shows no signs of slowing
down. Whether at the gym, lounging at home or a night out in town
GO SOFTWEAR designs are sure to become a favorite in your wardrobe.
 GO
SOFTWEAR is the brainchild of Greg Olvera, a veteran in the Los
Angeles fashion industry. Mr. Olvera started his company in 1996
after witnessing the tremendous success of underwear enhancements
for women and figured men should have something similar. He soon
developed padded underwear for men consisting of boxers, briefs,
bikinis and thongs. The company has since evolved into creating
unique and fashion forward styles such as; printed tees, military
inspired tops and bottoms, club wear, workout wear, loungewear
and swimwear for men.
"I still can
not believe it when I see someone walking down the street or at
the gym wearing one of my creations," says Greg Olvera CEO GO
SOFTWEAR . "
The best feeling is knowing that I am offering a product that
is durable and of high quality."
 GO
SOFTWEAR clothing can be found in specialty boutiques and catalogues
across the United States, Canada, Asia and Europe.
In addition,
you will find GO SOFTWEAR designs on hit cable television shows
such as Showtime's "QUEER AS FOLK" and HBO's new forensic drama
"UNDERCOVER."
The summer '03 line is sure to make a splash from Los Angeles
to New York, Asia and Europe with the "up-to-the-minute" crowd.
Soccer inspired tees, tanks and shorts along with the new Soviet
Union "CCCP Interkosmos" and U S military groups will give you
that enlisted look.
Printed Tees
are a hot commodity and GO SOFTWEAR has an array of styles and
colors to fit your every mood.
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