The bottom line: "When you wear the colors that are right for you, you look healthier, more powerful, more energetic," Gustafson says. "The wrong colors can make you look older and sickly, out of sync with yourself."

The Human Coloring Book
"Color has been called the silent salesman and communicates an unspoken message to the consumer at the point of purchase," says Leatrice Eiseman, color specialist and executive director of the Pantone Color Institute in Carlstadt, New Jersey, and author of Alive with Color. Here are three things to remember to help paint the impression that you'd like to make and help you sell your product.

Take command with high contrasts. Wear a crisp, white shirt and a dark jacket or suit when making a presentation to potential clients. "The high contrast sets off your face and frames you in an authoritative way," Braadt says. Dark sunglasses are powerful and serious. They say that you mean business-on your terms.